In order for Another Colour to tailor its live performance services to your needs, the first step is to identify the type of musical performance required for your particular event.
In general, there are two categories of performance events, the public-venue performance and the private party.
For more than twenty years, Another Colour has been hired to perform for some of the country’s largest organizations (General Electric, Kroger, The U.S. Military, etc.), the most popular nightclubs (Phoenix Hill Tavern, KY; The Bitter End, NYC; etc.), and the finest individuals (most of whom have become our dearest friends).

Another Colour understands that the public-venue performance is more than just a musical concert. For public-venue performances, the duo engages in various promotional activities prior to the scheduled show date. The group has coined the phrase, “Rock ‘n’ Promo Show” for this type of event.
Some of the types of businesses that have benefited from Another Colour’s Rock ‘n’ Promo Show are: nightclubs, pubs, bar-and-grills, restaurants, pizzerias, small eateries, coffee shops, cafes, small businesses holding in-store promotion events, churches, and the like.

Another Colour’s Rock ‘n’ Promo Show™

“Quality music, maximum promotion!”

In addition to compiling appropriate set lists of songs for each specific public-venue performance, Another Colour will implement the following marketing strategies to ensure that a crowd is present at show time.

 

• Direct Mailing

Your venue will be included on a postcard that Another Colour mails monthly to its entire local fan mail list via the United States Postal Service. Another Colour has been performing publicly in excess of twenty-five years, and at every show, audience members routinely request to be added to the duo’s U.S.P.S fan mail list as well as their internet fan mail list.

 

• Weekly E-Mailing

Another Colour notifies its entire internet fan mail list weekly about upcoming local performances.

 

• 24-Hour Concert Line Phone Message

The Another Colour concert line is a phone answering machine that fans can call any time of day to listen to a recorded message of the duo’s upcoming live-show schedule: (502) 894-8156.
Every Another Colour live performance that is open to the public is included on the answering machine message that lists the date, show time, address, and venue phone number.
The Another Colour concert line is commonly dialed all hours of the night by people out on the town using their cellular phones.

 

• Venue Flyers

Another Colour typesets, prints, and delivers venue-specific flyers to each establishment that hires the duo. These promotional flyers are of the highest print quality and are personally delivered to the performance venue in advance of the scheduled show date to inform the establishment’s regular customers.

 

• Table Tents

Also delivered to the venue in advance of the scheduled show date are professionally printed table-tent inserts. Another Colour will produce table-tent inserts that fit any size plastic table stand. The plastic table stands are commonly provided free to venues by their food and beverage distributors. The duo will make good use of them by inserting an exciting advertisement that effectively promotes the upcoming show.

 

• The Another Colour Website (anothercolour.com)

All performances that are open to the public are listed on the Another Colour website, anothercolour.com.
The live-show calendar at the site provides important performance-event information including, the venue name, address, phone number, show time and date, venue specials and promotions, and even a map with directions (if necessary).
The Another Colour website is commonly accessed by the duo’s fans, friends, students, family members, other music enthusiasts.
“Our audience is your audience.”™

 

• Tabloid Calendar Event Listings

Prior to each show date, Another Colour notifies many local tabloids and internet message boards that regularly post calendar event listings. These include, the Louisville Music News, L.E.O., Courier-Journal, etc.

 

Periodic Marketing Strategies

Another Colour implements the following marketing strategies for public performances on specific occasions.

 

• The Another Colour Chronicle™ Newsletter

Another Colour prints and distributes its own newsletter during the months when the duo has important information that it wants to provide to the public. Thousands of copies of the Another Colour Chronicle are professionally printed and distributed to businesses in close proximity to upcoming performance venues, such as eateries, nightclubs, laundromats, liquor stores, etc.
The Another Colour Chronicle is also distributed to the attendees of every live performance so they will know where the next venue performance will be.
“Our audience is your audience.”™

 

• Local Newspaper Press Releases

On occasion, the duo will supply local newspapers and tabloids with press releases that tell of their upcoming events. The press releases are prepared to include specific venue-performance information, and then they are faxed to appropriate area publications.

 

• Print Advertisements

Another Colour will occasionally co-op print advertisements with venues that are interested in producing such marketing vehicles. Vocalist Grace Dell Aquila was a graphic designer for Long Island, New York’s premier entertainment magazine, Good Times, for many years and has the necessary computer skills and advertising experience to create an effective print piece.

 

• Radio Advertisements

Another Colour will occasionally co-op radio advertisements with venues that are interested.

 

Sample Past Another Colour Radio Spots

• Another Colour at Changing Times Pub, NY, Radio Spot
• Another Colour at Woody's, NY, Radio Spot
• Another Colour at Barker's, NY, Radio Spot

Another Colour is hired regularly by individuals and businesses for private party events. At the private party, attention is focused on compiling an appropriate set list for the occasion and choosing the proper musical equipment for the room.
Another Colour will assist you in creating the perfect mood for your guests. Whether you prefer music to dine to, to dance to, or just sing along with, the duo will set the volume to your taste.
What's more, Another Colour will get the job done economically and efficiently. An acoustic duo can often provide musical services at a lower cost than many full-band ensembles.
Because the emphasis at the private party performance is primarily on efficiency, musical ambiance, and mood, the duo appends the slogan “a colour you’ve just got to hear,” to their name. No party is too small or too large.
For decades Another Colour has been performing at the following private party settings: wedding ceremonies, banquet halls, corporate dinner functions, house and backyard gatherings, church events, country clubs, on-campus university functions, and more.

 

Another Colour
A Colour You’ve Just Got To Hear!™

Another Colour will see to it that your party is a success. The duo culls just the right songs from their extensive repertory, dresses in neat and appropriate attire for the occasion, and provides the following additional services at no extra charge:

 

• Wireless Microphone for Public Address

Use Another Colour’s sound system to address your guests. The duo will bring an additional wireless microphone for you to speak to your guests from anywhere in the room. This microphone is set to deliver smooth, clear, and impressive full spoken-voice sound.

 

• Continuous Set-break Music

When Another Colour is in between live sets of music, their Apple iPod takes the stage to insure that there is continuous music through the sound system.
The duo has fashioned extensive iPod playback set lists for just about every type of occasion. For example, after the first set of live music, you might choose to have the Ambient Soft-Rock set-break iPod mix while guests are eating. After the second set of live music, the 80s Pop-Rock set-break mix might work to increase the energy level. From there you might move to the 70s Disco iPod mix, or the Heavy Metal mix, and then later downshift to the Classic American Standard Crooners mix; for any mood that you are trying to create, Another Colour has it covered.
Of course the use of an iPod with full-resolution audio files for set-break music ensures superior sound quality that never skips when your guests get up to dance.

 

• Compact Stage Setup

Another Colour will fit anywhere, in any available space, and will never get in the way.
If you’ve rented a smaller banquet hall, the duo can tuck nicely into one of the corners. If, on the other hand, you’re at the convention center, rest assured that Another Colour will bring along the appropriate speaker system for the job.
You Choose The Mood; Music to dine to, dance to, sing along with, or talk over.
Another Colour will set the volume to your taste.

Whether you are having a public or private event, keep in mind that Grace and Paul are full-time, and life-long, musicians with over twenty-five years of entertainment experience working together.
Further testimonials are available on request.